How to Use Instagram to Create an Organic Sales Funnel
How to Use Instagram to Create an Organic Sales Funnel
Instagram
is a great influencer marketing strategy since it allows you to reach out to a
wider audience by using (paid) updates from micro-celebrities.
Can it,
however, be utilized to generate traffic to your website?
To put
it another way, can Instagram be turned into a brand-owned traffic and revenue
generation asset, allowing you to diversify your marketing channels without
relying on third-party collaboration all the time?
1. Create your bio.
If you
have an Instagram account, this is a basic step that you may have already
taken. If you still want to open a business account, here's how to do so
quickly: All you need is an email address, a phone number (for verification
purposes), a one-sentence description, and your profile photo (which is usually
your logo or founder's headshot).
Make
your bio fascinating to read. Instead of detailing your products or services,
incorporate phrases such as award-winning or creative in your slogan.
It's a
good idea to look at what your competitors' biographies look like on Instagram.
Businesses
frequently modify their bios to reflect current accomplishments, future events,
and seasonal deals, and many get extremely creative with their profile bylines.
2. Create a landing page
There's
a lot you can accomplish here, depending on the nature of your company:
•
Promote your unique and seasonal offers
• Give
your Instagram followers exclusive bargains
•
Promote your unique and seasonal offers
•
You'll have to try a few different approaches to get the most out of those
clicks before you figure out what works best for you. Here are a few ideas to
get you started:
• If
you're a retail or e-commerce business, instead of focusing on instant
purchases, consider using Instagram to build your mailing list. Rather than
using a straight link, Friskies uses its bio link to route traffic to its Sign
up for special offers page.
• If
you have a digital site, create a daily list of headlines that will grab the
attention of your readers right away. The New York Times took the following
approach: You may access all of the major news sources with just a single mouse
click. Pages that are Instagram-friendly can be created with Later.
• If
you're selling a digital product, such as a course or an eBook, consider
creating a separate site so you can track your on-site interactions and create
a successful sales funnel. Namify is a program that will assist you in locating
a low-cost, easily brand-able domain name.
• Set
up your Linktree or a self-hosted WordPress site if you're promoting your
personal brand and do a lot of it.
3. Link your Instagram stories
Clickable
stories have now been enabled for all Instagram users, regardless of their
(verified) status or following. This is fantastic news for businesses, but it
also means that you'll have to write stories on a daily basis.
It's
difficult to tell a story that is both relevant to your business and appealing
to a social media audience. However, over time, you'll gain a better grasp of
what your audience enjoys and how to engage them more effectively.
To make
a clickable story, pick your files (or record your video) and then select
"Link" from the emoji icon in the top-right corner.
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Author:
I am Halon and working at Social Followers UK. I am a digital content and inbound marketer. I am providing the services of Digital Marketing. Social Followers takes the responsibility for getting you famous by letting you buy Instagram followers, likes, comments, and more.
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